Ana SayfaGenelApple’s new iPad Pro ad puts the focus back on creators

Apple’s new iPad Pro ad puts the focus back on creators

Published on

spot_img


Titled “Worlds Made on iPad,” the minute-and-change video features actor Sofia Wylie on a green screen set. Then, the screen splits into three views, each with a different animated backdrop that evolves as she crawls, leaps, and floats through the stylized spaces. It’s a distinctly different vibe from the last one, which, uh, didn’t go down well.

That ad — titled “Crush!” — featured an array of instruments, paints, sound mixing equipment, and other artistic tools being crushed in a hydraulic press, all smashed together to create a shiny new iPad Pro. Unsurprisingly, many creators didn’t take kindly to seeing the symbols of their livelihood explode like party favors and be reduced to a single consumer product. Weird! Apple later issued an apology, and maybe this new ad is another kind of apology, too.

The latest video is much more human-centric — the iPad Pro isn’t actually pictured in the main video, though it does appear in a vertical version of the ad. The caption for both versions reads, “One piece of green screen footage interpreted by different animators using iPad Pro powered by the M4 chip, and the new Apple Pencil Pro.”

The animators are listed farther down in the caption; they are Natalie Labarre, Jin & Jay, and Eric Lane. All real people! Personally, I think their work leaves a more lasting impression than the previous one.



Source link

Latest articles

An AI video tool just launched, and it’s already copying Disney’s IP

Last week, AI startup Luma posted a series of videos created using its...

Noam Chomsky isn’t dead yet

Everyone dies eventually, and famed linguist Noam Chomsky will be no different —...

Nvidia overtakes Microsoft as the world’s most valuable company

Less than two weeks after Nvidia jumped Apple in terms of its overall...

AMD is investigating claims of stolen company data

AMD is looking into a potential cyberattack. A threat actor that goes by...

More like this

An AI video tool just launched, and it’s already copying Disney’s IP

Last week, AI startup Luma posted a series of videos created using its...

Noam Chomsky isn’t dead yet

Everyone dies eventually, and famed linguist Noam Chomsky will be no different —...

Nvidia overtakes Microsoft as the world’s most valuable company

Less than two weeks after Nvidia jumped Apple in terms of its overall...