Ana SayfaGenelPeople sure are pressed about Apple’s crushing iPad commercial

People sure are pressed about Apple’s crushing iPad commercial

Published on

spot_img


Credit where it’s due: the commercial for the new iPad Pro is impeccable. In the commercial, a hydraulic press, like the kind that crushes Skittles all day on TikTok, slowly descends onto a whole amalgamation of artistic endeavors. As the large metal plate drops like Tesla’s stock in 2024, it crushes musical instruments and destroys classical sculptures. Tubes of paint pop like balloons sending a cascade of color across Apple’s carefully constructed canvas of stuff. Finally, it accomplishes its job. This gathering of creations meant to represent the whole history of human creativity is laid flat by the unstoppable force of Apple’s hydraulic press.

And then, as the press slowly rises, all of that artsy mess disappears. What is left behind is Apple’s new, beautifully sleek iPad Pro.

Apple’s intent is plain: everything you could do with all this stuff can now be done with a single iPad. Isn’t technology remarkable? That’s a tactic that has worked very well for Apple’s advertisers in the past, and they’ve touched on this concept before — particularly in early iPod and iPhone commercials.



Source link

Latest articles

OpenAI plans to open an office in Germany

OpenAI is expanding its footprint to Germany. According to a press release issued...

Anthropic CEO says DeepSeek was ‘the worst’ on a critical bioweapons data safety test

Anthropic’s CEO Dario Amodei is worried about competitor DeepSeek, the Chinese AI company...

Trump admin freezes EV charging program that gave Tesla millions

The Department of Transportation has paused funding for a $5 billion EV charging...

One of Elon Musk’s young DOGE engineers explains how he won the $700K Vesuvius Challenge

This week, Silicon Valley came barrelling into Washington, D.C., in the form of...

More like this

OpenAI plans to open an office in Germany

OpenAI is expanding its footprint to Germany. According to a press release issued...

Anthropic CEO says DeepSeek was ‘the worst’ on a critical bioweapons data safety test

Anthropic’s CEO Dario Amodei is worried about competitor DeepSeek, the Chinese AI company...

Trump admin freezes EV charging program that gave Tesla millions

The Department of Transportation has paused funding for a $5 billion EV charging...